The newsroom · est. May 2024

Between commits.

A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.

All · 3 How we do Business · 12 Services · 11 Strategy · 7 Consulting · 3 Audience Strategy · 2 Editorial Strategy · 2 Real life stories · 2 About Us · 2 Product Thinking · 1 Email Strategy · 1 Media Sustainability · 1 Fundraising Infrastructure · 1 Web Strategy · 1 Tech · 1

Consulting · April 26, 2026 · Lead story

How to Evaluate a Web Agency Proposal

You've received a proposal. It looks professional. It has a timeline, a price, and a list of deliverables. Now what? Most business owners approve proposals based on feel. That's not the right filter.

By Akel Aguad·April 26, 2026·1 min read

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You've received a proposal. It looks professional. It has a timeline, a price, and a list of deliverables. Now what? Most business owners approve proposals based on feel. That's not the right filter.

From the lead story

Services · Apr 25

Custom Website or Template? How to Actually Decide

A lot of businesses make this decision based on price. That's not wrong, but it's not the whole picture. The better question is: what does your business actually need this website to do?

By Akel Aguad·1 min

Consulting · Apr 24

Red Flags When Hiring a Web Developer

Most businesses don't know what to look for when hiring a developer until they've already been burned. Here are the signals that should make you slow down before signing anything.

By Akel Aguad·1 min