The newsroom · est. May 2024

Between commits.

A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.

All · 2 Commissioning web work · 14 How we work · 12 Strategy · 7 Audience strategy · 3 Web and product · 3 About the studio · 2 Editorial strategy · 2 Field notes · 2 Sustainability and funding · 2

Editorial Strategy · May 12, 2026 · Lead story

The News Hub Is an Architecture Decision, Not a Content Decision

Religion News Service just raised $1 million to build a news hub around faith and immigration. The smartest part of that project is the structural logic behind it, and most newsrooms never get that far.

By Akel Aguad·May 12, 2026·1 min read

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Religion News Service just raised $1 million to build a news hub around faith and immigration. The smartest part of that project is the structural logic behind it, and most newsrooms never get that far.

From the lead story

Editorial Strategy · May 7

Utility Content Is an Audience Strategy

The Intercept's ICE tip sheet pulled 150,000 readers and then they drove it around JFK. The stunt was clever, but the real lesson is about what utility content does to trust.

By Akel Aguad·1 min