The newsroom · est. May 2024

Between commits.

A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.

All · 3 Commissioning web work · 13 How we work · 12 Strategy · 7 Audience strategy · 3 Web and product · 3 About the studio · 2 Editorial strategy · 2 Field notes · 2 Sustainability and funding · 2

Product Thinking · May 23, 2026 · Lead story

Belonging Is a Design Problem

Most nonprofit news sites are built for strangers. That is a design failure, not just an editorial one, and it costs you members.

By Akel Aguad·May 23, 2026·1 min read

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Most nonprofit news sites are built for strangers. That is a design failure, not just an editorial one, and it costs you members.

From the lead story

Web Strategy · May 7

You Don't Need a New Website. You Need to Know What Your Website Is For.

Most editors come to me wanting a new website. What they actually need is clarity about what their site is supposed to do. Those are very different projects.

By Akel Aguad·1 min

Tech · May 8

How to Fix PageSpeed Scores With srcset

If your PageSpeed score drops when you add a hero image, the problem is usually straightforward. srcset tells the browser which version of an image to load based on the device, with no CDN required.

By Akel Aguad·1 min