Rainsystems · Editorial operations
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The newsroom · est. May 2024

Between commits.

A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.

All · 12 How we do Business · 12 Services · 11 Strategy · 7 Consulting · 3 Audience Strategy · 2 Editorial Strategy · 2 Real life stories · 2 About Us · 2 Product Thinking · 1 Email Strategy · 1 Media Sustainability · 1 Fundraising Infrastructure · 1 Web Strategy · 1 Tech · 1
Consulting · April 26, 2026 · Lead story

How to Evaluate a Web Agency Proposal

You've received a proposal. It looks professional. It has a timeline, a price, and a list of deliverables. Now what? Most business owners approve proposals based on feel. That's not the right filter.

By Akel Aguad·April 26, 2026·1 min read
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You've received a proposal. It looks professional. It has a timeline, a price, and a list of deliverables. Now what? Most business owners approve proposals based on feel. That's not the right filter.

From the lead story
Consulting · Apr 24

Red Flags When Hiring a Web Developer

Most businesses don't know what to look for when hiring a developer until they've already been burned. Here are the signals that should make you slow down before signing anything.

By Akel Aguad·1 min
Services · Apr 16

When You Don't Need a New Website

The website is not always the problem. Sometimes it takes an honest conversation to figure out that the budget is better spent somewhere else entirely.

By Akel Aguad·April 16, 2026·1 min
Services · Apr 15

Phase 2 Was Always the Plan

In 2020 we inherited a broken website and a burned trust. The client was Hoser, a Chilean medical equipment company founded in 1985. What happened over the next five years is what web consulting is actually for.

By Akel Aguad·April 15, 2026·1 min