How we do Business

How to Evaluate a Web Agency Proposal

April 26, 2026

How to Evaluate a Web Agency Proposal

You've received a proposal. It looks professional. It has a timeline, a price, and a list of deliverables. Now what? Most business owners approve proposals based on feel. That's not the right filter.

Red Flags When Hiring a Web Developer

April 24, 2026

Red Flags When Hiring a Web Developer

Most businesses don't know what to look for when hiring a developer until they've already been burned. Here are the sign...

How to Write a Brief for a Web Project (And Why Most Are Wrong)

April 20, 2026

How to Write a Brief for a Web Project (And Why Most Are Wrong)

The brief is where most web projects are won or lost. The problem is that most briefs describe a solution, not a problem...

What Actually Happens in a Web Consulting Session

April 19, 2026

What Actually Happens in a Web Consulting Session

Most people have never had a real web consulting conversation. Here is what one actually looks like from start to finish...

When You Don't Need a New Website

April 16, 2026

When You Don't Need a New Website

The website is not always the problem. Sometimes it takes an honest conversation to figure out that the budget is better...

Phase 2 Was Always the Plan

April 15, 2026

Phase 2 Was Always the Plan

In 2020 we inherited a broken website and a burned trust. The client was Hoser, a Chilean medical equipment company foun...

The 3 Questions I Ask Every Client Before Touching Any Code

April 14, 2026

The 3 Questions I Ask Every Client Before Touching Any Code

Most web projects go sideways before a single line of code is written. These three questions are what I ask every client...