The newsroom · est. May 2024

Between commits.

A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.

All · 2 How we do Business · 12 Services · 11 Strategy · 7 Consulting · 3 Audience Strategy · 2 Editorial Strategy · 2 Real life stories · 2 About Us · 2 Product Thinking · 1 Email Strategy · 1 Media Sustainability · 1 Fundraising Infrastructure · 1 Web Strategy · 1 Tech · 1

About Us · April 9, 2025 · Lead story

How Rainmakers Started

In 2014, I was working in tech and not particularly proud of what I was building. I wanted to work on projects that mattered to the people involved. That's how Rainmakers started.

By Akel Aguad·April 9, 2025·1 min read

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In 2014, I was working in tech and not particularly proud of what I was building. I wanted to work on projects that mattered to the people involved. That's how Rainmakers started.

From the lead story

About Us · Apr 9

What Rainsystems Is For

We work with people building things. What they have in common: they know what they're trying to do, they have real constraints, and they want someone who will tell them the truth.

By Akel Aguad·1 min