The newsroom · est. May 2024

Between commits.

A studio notebook. Essays on editorial systems, engineering field notes, the occasional rant about CSS. Published when there's something worth writing, not on a schedule.

All · 37 Commissioning web work · 14 How we work · 12 Strategy · 7 Audience strategy · 3 Web and product · 3 About the studio · 2 Editorial strategy · 2 Field notes · 2 Sustainability and funding · 2

How we do Business · April 8, 2025 · Lead story

What We Tell Clients Who Don't Need Us Yet

We've told people to wait. To not launch yet. To not hire us for this particular problem. That advice is free. We'd rather give it than take on a project we know isn't going to go well.

By Akel Aguad·April 8, 2025·1 min read

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We've told people to wait. To not launch yet. To not hire us for this particular problem. That advice is free. We'd rather give it than take on a project we know isn't going to go well.

From the lead story

How we do Business · Apr 7

Why We Stay Involved

We've worked with some clients for years. That doesn't happen by accident. The work in year four looks different from year one, but it's still work worth doing.

By Akel Aguad·1 min